Living by the ocean for much of my life, I love the salty sea air and the abundance of amazing sealife that inhabit it. When a client with a line of skin care products and natural health therapies needed a business growth plan, we were excited about the prospect of helping. For 20+ years, the…
Canadians have lots of choices in selecting financial services, and most have relationships with several financial institutions. We were approached by a medium-sized financial company1 that had strong client relationships but a steadily declining customer base. They gave us two challenges – to develop a marketing strategy that retains and attracts customers, and to understand…
We love food – not only to eat, not only to cook, but also as a form of creativity – and as a business challenge. So when a food creator came to us with a wonderful (and tasty!) idea of a product that was new and different, we jumped right in. Mia[1] is a…
We’ll ensure that goals, strategies, marketing and sales, distribution and ecommerce options are complementary creative, compelling and reflect who you are. Globalization, technological advances, intense competition, increased regulations represent major challenges for all companies – startup, smaller, medium or large. At the same time, these forces open up opportunities for companies. Smaller to medium sized…
We’ll work with you to develop an actionable strategy and chart your path forward, and make it happen! Alignment can create synergy, ensuring that company resources – people, finances, assets, alliances and partnerships, are deployed effectively, efficiently, profitably with minimum risk. It requires you to step back and look at your company, your vision…
We’ll give you the tools to help choose and chart a workable growth plan that line with your company goals. Growth comes in many forms – from existing customers and target markets, expansion into new target markets and/or acquisitions of other companies and joint ventures/partnerships. The key consideration for growth should be alignment with…
We’ll help you get to know your market, understand your customer, and decode the competitive environment. Why begin with these? Because, knowing them is crucial to business success. Many companies already have information, sometimes too much information and often too complicated to identify what really matters to them. We are experienced researchers and intelligence gatherers.…
We work with your company to achieve the best performance possible. We help you to build strength, accountability and visibility. We coach you through processes like planning and strategy development, we work with you to build your team, and we guide you in determining how to measure success. Quite simply, as external consultants and coaches,…
Many entrepreneurs think that new products and services are the lifeblood of the company. Launching them is challenging, and we bring experience and tools to help. We help you identify the best markets to launch in, and work with you to develop a staged roll-out plan to do so. Through identifying the competitive advantage, constructing…
To market and strategize effectively, you have to have a comprehensive view of your existing situation – your strategies, tactics, goals, results, market position, and customers. We do audits much like financial auditors do. We capture the key information about your company, and apply a 360° view to see what works well, what doesn’t, and…