One of the most common topics in the business world today seems to be “big data” – or business intelligence – or one of the other phrases used to describe it. And the commentary is almost always directed at large businesses, and those with sophisticated information systems in place. What data does your small/medium sized business need? How can you get them simply, effectively, and, at the same time, make them really useful?
We’ll ensure that goals, strategies, marketing and sales, distribution and ecommerce options are complementary creative, compelling and reflect who you are. Globalization, technological advances, intense competition, increased regulations represent major challenges for all companies – startup, smaller, medium or large. At the same time, these forces open up opportunities for companies. Smaller to medium sized…
We’ll work with you to develop an actionable strategy and chart your path forward, and make it happen! Alignment can create synergy, ensuring that company resources – people, finances, assets, alliances and partnerships, are deployed effectively, efficiently, profitably with minimum risk. It requires you to step back and look at your company, your vision…
We’ll give you the tools to help choose and chart a workable growth plan that line with your company goals. Growth comes in many forms – from existing customers and target markets, expansion into new target markets and/or acquisitions of other companies and joint ventures/partnerships. The key consideration for growth should be alignment with…
We’ll help you get to know your market, understand your customer, and decode the competitive environment. Why begin with these? Because, knowing them is crucial to business success. Many companies already have information, sometimes too much information and often too complicated to identify what really matters to them. We are experienced researchers and intelligence gatherers.…
We work with your company to achieve the best performance possible. We help you to build strength, accountability and visibility. We coach you through processes like planning and strategy development, we work with you to build your team, and we guide you in determining how to measure success. Quite simply, as external consultants and coaches,…
Many entrepreneurs think that new products and services are the lifeblood of the company. Launching them is challenging, and we bring experience and tools to help. We help you identify the best markets to launch in, and work with you to develop a staged roll-out plan to do so. Through identifying the competitive advantage, constructing…
To market and strategize effectively, you have to have a comprehensive view of your existing situation – your strategies, tactics, goals, results, market position, and customers. We do audits much like financial auditors do. We capture the key information about your company, and apply a 360° view to see what works well, what doesn’t, and…
How you communicate your company, your unique product or service, or the ways you bring value to your stakeholders are all part of the communications landscape. We have many ways to communicate, and many tools to use. What is most important is what you say, and how you say it. Your customers must not only like your…
Sales is the link with customers, and a well-designed and functioning sales force is key to reaching revenue goals. Our approach is customized to your organization and the markets you sell in. We recommend analyzing your sales force by looking at structure, expertise, management, personalities and team dynamics. We help you maximize effectiveness by introducing…