IS “BIG DATA” REALLY USEABLE FOR SMALL AND MEDIUM SIZE COMPANIES?
One of the most common topics in the business world today seems to be “big data” – or business intelligence – or one of the other phrases used to describe it. And the commentary is almost always directed at large businesses, and those with sophisticated information systems in place. What data does your small/medium sized business need? How can you get them simply, effectively, and, at the same time, make them really useful?