Living by the ocean for much of my life, I love the salty sea air and the abundance of amazing sealife that inhabit it. When a client with a line of skin care products and natural health therapies needed a business growth plan, we were excited about the prospect of helping. For 20+ years, the…
Canadians have lots of choices in selecting financial services, and most have relationships with several financial institutions. We were approached by a medium-sized financial company1 that had strong client relationships but a steadily declining customer base. They gave us two challenges – to develop a marketing strategy that retains and attracts customers, and to understand…
We love food – not only to eat, not only to cook, but also as a form of creativity – and as a business challenge. So when a food creator came to us with a wonderful (and tasty!) idea of a product that was new and different, we jumped right in. Mia[1] is a…
To succeed in today’s market, we all have to innovate and grow. Sitting comfortably where we are and continuing to offer the same products to the same consumers in the same way simply doesn’t work. If we don’t change – well, we do change – even if we don’t make any effort at all. That’s because the market around us changes, and this transforms our business and alters our competitive position. It’s better to be agents of change than slaves to it. Part of being that agent is analyzing your product and market growth possibilities and ensuring that you’re on the right track.
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Is your marketing working? Here are a few quick ways to see if your messages are optimized for getting through.
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Sales is all about relationships and helping others to solve problems, make improvements, or to simply be better. To do that, you need to be ready for every customer conversation. Here are a few tips to get you ready for that important first contact.
Sales is all about relationships and helping others to solve problems, make improvements, or to simply be better.To do that, you need to be ready for the customer conversation.Here are a few tips to get you ready for that important first contact
Those faces around the board table – do you really know who they are, how they got there, and what they really bring to the organization? If you’re the Executive Director or the Board Chair, you likely have a hand in selecting those people. Whether it’s a governance board or an operational board, its composition and dynamics are the difference between a really functional and contributing group of people and a set of faces that you’re not sure about…