Living by the ocean for much of my life, I love the salty sea air and the abundance of amazing sealife that inhabit it. When a client with a line of skin care products and natural health therapies needed a business growth plan, we were excited about the prospect of helping. For 20+ years, the…
Canadians have lots of choices in selecting financial services, and most have relationships with several financial institutions. We were approached by a medium-sized financial company1 that had strong client relationships but a steadily declining customer base. They gave us two challenges – to develop a marketing strategy that retains and attracts customers, and to understand…
We love food – not only to eat, not only to cook, but also as a form of creativity – and as a business challenge. So when a food creator came to us with a wonderful (and tasty!) idea of a product that was new and different, we jumped right in. Mia[1] is a…