To succeed in today’s market, we all have to innovate and grow. Sitting comfortably where we are and continuing to offer the same products to the same consumers in the same way simply doesn’t work. If we don’t change – well, we do change – even if we don’t make any effort at all. That’s because the market around us changes, and this transforms our business and alters our competitive position. It’s better to be agents of change than slaves to it. Part of being that agent is analyzing your product and market growth possibilities and ensuring that you’re on the right track.