Gail is the President and Founder of Incisive Marketing, and has consulted to a wide variety of companies for more than 20 years. Her practical strategic approach and her insightful use of market intelligence and research have helped businesses in the financial, high-tech, resource, retail, and government fields. Gail’s strength in market research and intelligence means clients learn more about their customers and what is important to them. This becomes a key underpinning in clients’ marketing strategy.