• Get to know your market – really know your market
• Understand your customer – who they are, what they like
• Decode the competitive environment
• Zero in on industry trends

Why begin with these? Because, knowing them is crucial to business success.

Many companies already have information, sometimes too much information and often too complicated to identify what really matters to them.  We are experienced researchers and intelligence gatherers.

We’ll bring focus and clarity to that information and extract what you need for solid decision making.  Whether it be intel on your customers, your suppliers, your distribution channels or your competitors, we will use the best research tools to gather and analyze that information so that you gain real insights.  Big data in action!

For market intelligence, we use sources and key influencers that have first-hand knowledge of the relevant market environment, and we curate this intelligence into bite-sized chunks.

Putting together this information and intelligence will give you what you need – market, customer, competition and industry challenges, trends and opportunities –  to enhance your decision-making process.

• Chart a workable growth plan that matches your goals
• Determine how to get new customers and get into new markets
• Find out what the market thinks of your products/services
• Plan the action steps for moving forward

Growth comes in many forms – from existing customers and target markets, expansion into new target markets and/or acquisitions of other companies and joint ventures/partnerships.

The key consideration for growth should be alignment with company vision, values, and goals. Typically, we begin by getting to know the company, its situation, key people, goals, capabilities and resources. Then we jointly investigate and verify growth options. Ideally, ideas for growth should be verified in terms of fulfilling customer needs, profit potential, market access and fit with company values and capabilities, and anticipated technological advances.

The traditional step-by-step product and market development is high risk given the rate of change in customer needs, changing market forces and technological advances.  Today’s new approach is to seek feedback on the concept and to use that feedback to fine tune the product or service concept.  Along the way, feedback on prototype products and beta testing of services is gathered and used to fine tune any new product/service offering.  Positive feedback is a good step in market validation. Then production and marketing planning processes can begin in earnest.

Growth planning is the tool that ensures company resources are focused and used effectively, while controlling and minimizing costs prior to any full-scale launch.

• Develop an actionable strategy that you can really use
• Identify the tactics and Do Lists that get your team all on the same page
• Help you make it happen, coach you along the way
• Ensure that you have communicated with all of your stakeholders

We’ll work with you to develop an actionable strategy and chart your path forward, and make it happen!

Alignment can create synergy, ensuring that company resources – people, finances, assets, alliances and partnerships, are deployed effectively, efficiently, profitably with minimum risk. It requires you to step back and look at your company, your vision for it moving forward and what you want to achieve and how you prefer to do that.

Your Company stakeholders – owners, investors, management, staff, suppliers, distribution networks, customers and regulatory agencies – all have opinions, demands and voice.  Listening, understanding and communicating with them will help your company be respected, and ultimately rewarded appropriately.

Visioneering, defining company culture, and setting realistic goals, are key planning prerequisites. Strategies for achieving goals are the action steps you need to lay out. At the planning stage we sequence activities, identify the resources needed, estimate costs and timeline.

Client feedback consistently confirms that having an external consultant facilitate the process works best, and prepares company management and staff to eventually undertake most stages of the navigation process themselves.

• Empower you and your team to develop and maintain a forward-thinking sales culture
• Ensure that marketing and sales are based on the best and most current techniques and tools
• Generate and regularly revisit goals and strategies to ensure they are compelling and relevant
• Optimize sales results
• Set up a winning and effective sales team
• Coach, mentor, and train sales staff
• Invent, renew and prepare proactively for the future

We’ll ensure that goals, strategies, marketing and sales, distribution and digital options are complementary creative, compelling and reflect who you are.

Innovative thinking and proactive planning will lead to winning sales teams and strategies.