Our Services and Expertise

Investigate

  • Get to know your market – really know your market
  • Understand your customer – who they are, what they like
  • Decode the competitive environment
  • Zero in on industry trends

Why begin with these? Because, knowing them is crucial to business success.

Many companies already have information, sometimes too much information and often too complicated to identify what really matters to them.  We are experienced researchers and intelligence gatherers.

We’ll bring focus and clarity to that information and extract what you need for solid decision making.  Whether it be intel on your customers, your suppliers, your distribution channels or your competitors, we will use the best research tools to gather and analyze that information so that you gain real insights.  Big data in action!

For market intelligence, we use sources and key influencers that have first-hand knowledge of the relevant market environment, and we curate this intelligence into bite-sized chunks.

 

Putting together this information and intelligence will give you what you need – market, customer, competition and industry challenges, trends and opportunities –  to enhance your decision-making process.

Grow

  • Chart a workable growth plan that matches your goals
  • Determine how to get new customers and get into new markets
  • Find out what the market thinks of your products/services
  • Plan the action steps for moving forward

Growth comes in many forms – from existing customers and target markets, expansion into new target markets and/or acquisitions of other companies and joint ventures/partnerships.

The key consideration for growth should be alignment with company vision, values, and goals. Typically, we begin by getting to know the company, its situation, key people, goals, capabilities and resources. Then we jointly investigate and verify growth options. Ideally, ideas for growth should be verified in terms of fulfilling customer needs, profit potential, market access and fit with company values and capabilities, and anticipated technological advances.

The traditional step-by-step product and market development is high risk given the rate of change in customer needs, changing market forces and technological advances.  Today’s new approach is to seek feedback on the concept and to use that feedback to fine tune the product or service concept.  Along the way, feedback on prototype products and beta testing of services is gathered and used to fine tune any new product/service offering.  Positive feedback is a good step in market validation. Then production and marketing planning processes can begin in earnest.

 

Growth planning is the tool that ensures company resources are focused and used effectively, while controlling and minimizing costs prior to any full-scale launch.

Innovate

  • Empower you to develop and maintain a forward-thinking culture
  • Ensure that marketing and sales are based on the best and most current techniques and tools
  • Generate and regularly revisit goals and strategies to ensure they are compelling and relevant
  • Optimize results
  • Invent, renew and prepare for the future

We’ll ensure that goals, strategies, marketing and sales, distribution and digital options are complementary creative, compelling and reflect who you are.

Globalization, technological advances, intense competition, increased regulations represent major challenges for all companies – startup, smaller, medium or large. At the same time, these forces open up opportunities for companies. Smaller to medium sized companies can embrace these opportunities because of their agility and ability to respond quickly.  Using technology and innovative approaches such as outsourcing, partnering, niche marketing, social media, ecommerce, and disruptive strategies, they can quickly explore and seize market opportunities.

 

Innovative thinking and actions will lead to winning strategies.

What can we help you with?