360° Marketing and Communications Audit
We wrote the book
To market and strategize effectively, you have to have a comprehensive view of your existing situation – your strategies, tactics, goals, results, market position, and customers. We do audits much like financial auditors do. We capture the key information about your company, and apply a 360° view to see what works well, what doesn’t, and where the challenge areas are. After we put together an overview of the key drivers of your company, products/services, target customers and potential customers, we review your goals and objectives. Fueled by this background information, we scrutinize your marketing plan and activities and recommend amendments and fine-tuning. Most marketing planning and strategy initiatives get vision, clarity, “ah-ha”s, and ideas from a marketing audit.
We recommend that every mid-sized company that has been marketing their products and services for at least five years undertake a marketing audit as a precursor to their next marketing strategy initiative.
Benefits to your company: gives you the insight for better marketing strategy and planning, shows problem areas, facilitates better performance and measurement of marketing activities, recharges and refreshes your efforts.