Product Development and Channel Strategy
We wrote the book
Many entrepreneurs think that new products and services are the lifeblood of the company. Launching them is challenging, and we bring experience and tools to help. We help you identify the best markets to launch in, and work with you to develop a staged roll-out plan to do so. Through identifying the competitive advantage, constructing messaging that will speak to customers, to planning effective distribution channels, we work at every stage of the process.
We employ a multi-step process – identifying the best potential customers, determining the market size and potential, creating a budget, planning communications messaging and vehicles, pricing and then monitoring progress and success. We work with you to tailor our approach to your unique situation, and to the culture of your company.
Benefits to your company: successful and revenue-generating new products, efficient and effective channels of distribution for them