Carla Gail Tibbo
Carla Gail Tibbo MBA CMC CMRP
President and Foundercgt@incisivemarketing.com
Phone: 604 277 6292
Cell: 778 288 6292
Gail has spent more than 20 years working with marketing and business challenges for small to medium sized businesses. Her particular focus is in gaining a thorough understanding of the dynamics and culture of the company, developing realistic and measureable strategies and the tactics to make the strategies actionable. She provides guidance to companies at all stages of their marketing and business development.
Her work has empowered many companies to market more effectively. Her extensive background in research and market intelligence are beneficial in understanding customers, competitors and markets. She has been the inspiration and guiding force behind successful product launches, effective market positioning, and excellent strategic initiatives. For many clients, not only has she streamlined and developed their marketing efforts, but she has also guided and mentored their staff to be more effective marketers.
Gail writes on topical marketing issues, and speaks at business and educational forums. She served on the Board of Directors of the Marketing Research and Intelligence Association, as well as the BC Chapter of the MRIA. Through her efforts the MRIA developed its competence in market intelligence, and she created its first Market Intelligence course for industry professionals.
Her career path began internationally with a commission of the United Nations, then to Statistics Canada, and Compusearch Market and Social Research. Gail is also an educator, and co-authored a marketing book that was used in universities and colleges across Canada. She co-founded the Peter Legge International Institute for Sales Excellence, the first of its kind in Canada. She is a Certified Management Consultant, holds an MBA and is a Certified Marketing Research Professional.