About Us

Carla Gail Tibbo

Carla Gail Tibbo

President and Founder

Gail is the President and Founder of Incisive Marketing, and has consulted to a wide variety of companies for more than 20 years. Her practical strategic approach and her insightful use of market intelligence and research have helped businesses in the financial, high-tech, resource, retail, and government fields. Gail’s strength in market research and intelligence means clients learn more about their customers and what is important to them. This becomes a key underpinning in clients’ marketing strategy. (click for full profile and contact information)

Gerard Edwards

Gerard Edwards

Partner and Senior Consultant

Gerard’s blend of sales, management, marketing and engineering experience equips him well to work with businesses on their sales training and management challenges. He has helped many companies in new business development, channel strategy and market planning, and has mentored clients through their business evolution including commercialization of new products. He applies his broad B2B background to work across different industries both locally and internationally. (click for full profile and contact information)

Shannon Cox

Shannon Cox

Chief Strategist

Shannon is a skilled coach, advisor, and guide to her clients, and is particularly effective in creating plans and processes that really resonate with client companies. Her hands-on approach and ability to create a shared vision among team members is unique, and she couples her strategic thinking with relationship building and effervescent energy.(click for full profile and contact information)

We are a different kind of marketing team – we bring actionable marketing solutions, and we work with you to put them into action.  We can deliver marketing planning, strategy, and research, and we work with and coach you to enhance your marketing savvy.   We are a small, well experienced team with vision, determination, creativity and love for our craft.  You will find us keen, caring, practical and results-driven.

Incisive Marketing works with Business to Business firms, but we believe that ultimately marketing is Human to Human, and we design our solutions that way.  Our results are measurable, and they are related to your goals.

Our work is presented simply and actionably, and summarizes the responsibilities of each of our and your team members.   We design workable and practical initiatives, and we include a measure for success, to ensure that we see the results.

Every week we update you with what we have done, what the results were, and what we are planning for the next week. That way, you are always current with what we are doing and how we are progressing.